SCENT BEAUTY
From fragrance portfolio to modern perfumery

Industry
Beauty & Fragrance

Project
E-commerce Redesign

Scope
Digital Strategy
Art Direction
Product Design
E-commerce
Editorial Design

Scent Beauty is a fragrance company bringing together established brands, emerging names and unexpected collaborations. Its approach to fragrance extends beyond the product, connecting scent with culture, creativity and personal expression.

With a younger, predominantly mobile audience, the redesign placed greater emphasis on the mobile experience. A new art direction and editorial approach established a cohesive identity for Scent Beauty, bringing its diverse portfolio of fragrance brands together under a recognizable parent brand while preserving the individuality of each.

One Brand, Many Identities
With a portfolio spanning established fragrance houses, emerging brands and creative collaborations, Scent Beauty needed a stronger identity of its own. A new art direction and editorial approach introduced a consistent visual language, bringing the different brands together within a cohesive experience while allowing each to retain its individual character.

A System Built to Adapt
A flexible design system brings consistency to Scent Beauty's diverse portfolio without imposing a single aesthetic on every brand. A shared foundation of typography, grids, components and responsive layouts creates a cohesive experience across editorial content, collections and product pages, while allowing each fragrance brand to retain its own visual identity.

Navigation Within Reach
A redesigned navigation system brings Scent Beauty's diverse fragrance portfolio together within a clear, consistent structure. On mobile, navigation moves to the bottom of the screen for easier thumb access, remaining persistent even when the menu is open. This keeps essential actions within reach while making it easier to explore brands, collections and editorial content.

From discovering new fragrances to exploring individual products, every interaction was designed to make shopping more intuitive without sacrificing the visual richness of the brand.

Designed for Mobile First
The mobile experience brings product discovery, editorial content and shopping into a clear, intuitive flow. Flexible layouts, purposeful interactions and a simplified information hierarchy make it easy to explore collections and individual fragrances, while preserving the visual richness of the desktop experience.

From Discovery to Checkout
A persistent Add to Bag button keeps the purchase action accessible as users explore product details. Expandable sections organize fragrance notes, ingredients and reviews, while a streamlined cart drawer provides a seamless transition from product exploration to checkout.

Discovery Beyond the Product
Fragrance is deeply personal, shaped by memory, emotion and individual taste. The new editorial approach creates space for stories beyond the products themselves, connecting fragrances to the people, places and ideas behind them. Integrated throughout the shopping experience, this content offers new ways to explore and discover the brands.

Concept photography by Christian Møller Andersen, Romain Laprade