ANDREW ZUCKERMAN
From fragrance portfolio to modern perfumery.
Industry
Arts & Culture
Project
iOS Experience
Scope
Design Direction
Digital Strategy
Product Design
User Experience
Product Management
Photographer and filmmaker Andrew Zuckerman is known for his distinctive approach to portraiture, using visual simplicity to reveal the character, perspective, and experiences of his subjects. His Music project brought together more than 50 influential musicians from around the world, exploring the creative process and the universal language of music through intimate portraits and interviews.
Developed alongside a photography book and feature-length documentary, the iOS experience introduced a new way to explore Zuckerman’s work. The design brought photography, film, and personal storytelling together in an immersive digital format, allowing audiences to discover musicians, watch interviews, and engage with their individual perspectives.
The experience extended the project beyond its physical and cinematic formats, creating an intuitive platform that preserved the clarity of Zuckerman’s visual approach while giving audiences a more personal connection to the artists and their stories.
Music
Following the Wisdom project, Andrew Zuckerman was interested in exploring the subject of Music. With the support of Archbishop Desmond Tutu, he visited fifty eminent, categorically diverse musicians who have contributed to the larger conversation, and have a unique perspective on life.
Each subject was photographed and interviewed on camera about the process of making music and the experience of writing, producing, and performing. In an effort to create a distinctive understanding of the universal language of music, Zuckerman included emerging artists as well as legends from across the globe. The project was realized as a book and iPad application published in multiple languages with a feature length documentary film.
Users can browse the musicians, watch interviews, buy their music from iTunes within the app and set Quotes and photos from each musician as the iPad’s background.
