While the trend of flash sales see a decline, One Kings Lane seeks to pivot through expansion in both online and offline presence via white label collections, supporting editorial content and studios for in-person, one-on-one design resources.
Role: Creative direction / art direction / user experience / concept / design direction / strategy / front-end development
Special Issue Magazine
No space is too small to be beautiful. One Kings Lane: Small Space Style features exclusive tips, tricks, and solutions (not to mention plenty of full-color photographs for inspiration) for styling any room where space is at a premium, from studio apartments to small cottages, cramped rooms to narrow hallways.
As the brand matured, physical studio spaces launched to allow customers to experience personalized one-on-one appointments for design help. As more locations popped-up, a visual language was developed for consistency in signage, event collateral and digital communications across email and social media channels.
Introducing OKL's Collection
After studios launched in multiple cities, it was only a matter of time for the introduction of a white label collection. Furniture placards, woven labels and other brand driven materials were designed using One Kings Lane's original elephant and topiary logo.
A New Way of Shopping
The homepage was redesigned to surface the many ways OKL customers were shopping—through editorial content, image galleries, in-studio visits and most important: by style and room. The new homepage acted as a portal to direct each user into a shopping funnel that suited their needs.
Image First Thinking
Not only was the homepage redesigned for an optimal shopping experience, it revisited the need for flexible layouts that avoided text over image. Because OKL is very image heavy, showing a variety of lifestyle photography, it was imperative to have contrast, clarity and hierarchy to easily flow down the entire experience.