As OkCupid became the fastest-growing online dating site, the necessity for a native iOS and Android app was essential. Combining the already unique algorithms with location services, native messaging, in-app purchases and the foundation for Tindr allowed OkCupid to breeze into the public sector and steal their hearts.
Role: User experience / concept / design direction
With a new platform comes new revenue opportunities. With the launch of in-app payments, new features were developed for non-subscribers to take advantage of via small micro-payments.
All Devices, All Orientations
The native app was designed and developed to support both Android and iOS in both portrait and landscape modes.