Martha Stewart Living is a diversified media and merchandising company, inspiring and engaging consumers with unique lifestyle content and distinctive products. As the digital landscape and delivery of content has changed the way people consume, so has the demand. Art direction now covers traditional media as well as emerging platforms.
Role: Art direction / concept / design direction
Each printed issue of Martha Stewart Living has a well-opener that kicks off the featured stories. The digital edition included a stop-motion version.
Living on iPad
Once the iPad launched across the world, Martha Stewart Living partnered with Apple to ensure its industry leading content came to life through how-to videos, beautiful stop-motion animations and interactive editorial.
While Living Magazine lived and breathed each month, MSLO also launched one-off experiences surrounding unique content like this Egg Dyeing 101 iOS application. The app included 101 eggs, shot to scale, how-tos, videos and formulas to create the best dyed egg!