Behind the Frame
Depict lets art enthusiasts fill the blank spaces in their homes with artwork by the world’s leading digital artists. Their mission is to be the perfect place for anyone to find art that inspires them, and by connecting people with work they love, they can also provide an income for artists.
Role: User experience / concept / design direction
Depict’s homepage was completely re-designed to allow users to discover artwork, purchase a subscription and learn more about Depict in fewer clicks. Using powerful imagery, the design spans a four column grid which allows for complete flexibility and responsiveness across desktop and mobile devices.
A new feature for artwork recommendation was designed for Depict’s iOS application on iPhone and iPad. Users can 'like' or 'dislike' work so that Depict can learn qualities that will help in exposing new and relevant artwork to the user. The artwork can also be 'casted' to wifi enabled devices to preview it on the big screen, purchase and share.
The Artwork detail page was also re-designed to allow users to preview artwork on various hardware, purchase, share and discover more artwork from the same artist.