GQ Magazine Men of the Year iPhone App
Put GQ Magazine in the palm of your hand with it's first ever digital issue for the iPhone
Client
GQ Magazine
Industry
Media & Publishing
Disciplines
GQ Magazine
Industry
Media & Publishing
Disciplines
- UI Design
- Visual Design
- Web Programming
Launch Project
With just one click, you can have the Man of the Year mere inches from your face. And if he doesn't do it for you, click again—you can select a new Man of the Year.
Condé Nast released its first ever digital issue of a magazine on the iPhone in conjunction with GQ's Men of the Year issue. The app provides readers with a replica of the magazine on their iPhone or iPod touch.
For Condé Nast, the app marks a big step in the advertising realm: each time a consumer buys the app, the Audit Bureau of Circulations (ABC), the company that verifes magazine circulation, will count the purchase towards the total circulation of the December issue of GQ. Advertisers look to ABC to verify magazine circulation, which in turn, helps determine the rates they pay for advertising in the publication.
"This app marks an important next step in Condé Nast bringing our products to consumers on the platforms of their choosing," says Sarah Chubb, president of Condé Nast Digital. "This is about strengthening the relationship with our consumer."
With just one click, you can have the Man of the Year mere inches from your face. And if he doesn't do it for you, click again—you can select a new Man of the Year.
Condé Nast released its first ever digital issue of a magazine on the iPhone in conjunction with GQ's Men of the Year issue. The app provides readers with a replica of the magazine on their iPhone or iPod touch.
For Condé Nast, the app marks a big step in the advertising realm: each time a consumer buys the app, the Audit Bureau of Circulations (ABC), the company that verifes magazine circulation, will count the purchase towards the total circulation of the December issue of GQ. Advertisers look to ABC to verify magazine circulation, which in turn, helps determine the rates they pay for advertising in the publication.
"This app marks an important next step in Condé Nast bringing our products to consumers on the platforms of their choosing," says Sarah Chubb, president of Condé Nast Digital. "This is about strengthening the relationship with our consumer."
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GQ goes digital with their magazine packed with extra photos, videos and original content on the iPhone.
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Rotate the phone to view a printed replica of the magazine with enhanced ads which may be tapped for multimedia content.
